Andreas Buchholz
Graduate engineer and founder of BuchholzWördemann/Partners
Andreas Buchholz studied mechanical engineering at the RWTH Aachen and graduated with an engineering degree.
At Procter&Gamble, Andreas Buchholz decided on a marketing career and serviced brands such as Wick and Blendax.
In 1994, he founded the agency and marketing consultancy Buchholz Wördemann Advertising. With its background in the engineering sciences, the agency looked for innovative, scientifically founded approaches to brand management. In 1995, the agency started the “winning brand research project“, during the course of which the success concepts of more than 1,600 brands in various sectors were analysed. This gave rise to the b|w method, which has since also become established in the USA and Asia.
In January 2001, Andreas Buchholz founded the marketing consulting company BuchholzWördemann/Partners parallel to the advertising agency.
Andreas Buchholz’s motto:
the best methods, strategies and instruments in the world will never be able to replace healthy common sense.
Andreas Buchholz was born in 1963. He enjoys travelling, skiing and water sports.
Contact: ab@bw-partners.com
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Wolfram Wördemann
Graduate in communications management and founder of BuchholzWördemann/Partners
Wolfram Wördemann studied social and business communication at the University of Arts in Berlin, and graduated with a degree in communications management. His studies focused on empirical behavioural sciences. What motivates human behaviour? And how can human behaviour be influenced effectively?
Wolfram Wördemann started his marketing career at Procter&Gamble as a product manager for Blendax toothpastes and Pampers diapers.
In 1994, he founded the agency and marketing consultancy Buchholz Wördemann Advertising. With his background in social sciences, Wolfram was especially interested in the behavioural sciences side of brand management. This played a role in the “winning brand research project“, during the course of which the success concepts of more than 1,600 brands in various sectors were analysed. This gave rise to the b|w method, which has since also become established in the USA and Asia.
In January 2001, Wolfram Wördemann founded the marketing consulting company BuchholzWördemann/Partners parallel to the advertising agency.
Wördemann’s creed:
whereas winning brands used to have endearing rough edges, these days they are smoothed, polished and “softened”. It’s time to give your brands their character back!
Wolfram Wördemann was born in 1965. He loves red wine, dwarf goats, and Australia.
Contact: ww@bw-partners.com
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Marion B. Spinner
Graduate in Business Management
Partner at BuchholzWördemann/Partners since 2002.
Marion Spinner studied business administration at the University of Göttingen, focusing on marketing, commerce and business/social history.
During her professional career, she has acquired a remarkable variety of specialist knowledge. She gained extensive marketing experience in senior executive positions in the commercial sector (furniture), with leading international manufacturers of branded goods (tobacco, food, toys), and in the insurance sector. Her professional career includes periods of employment with Masterfoods/Effem, Allianz, Reemtsma and Hasbro.
Marion Spinner was responsible for the brand strategy and brand management of product and corporate brands, CI and CD development. She directed and coordinated international branch launches and relaunches all over the world as well as managing organisational projects for the set-up and reorganisation of marketing departments.
Her understanding of marketing is characterised by a holistic approach. Marion Spinner sees the interaction of marketing, sales and PR/corporate communication to be crucial success factors for brand strategies. For the practical implementation of successful integrated marketing, she has founded units for brand diversification, direct and database marketing, trade and sales marketing departments, among others.
Marion Spinner was born in 1956. She plays golf, loves classical music and jazz.
Contact: mbs@bw-partners.com
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Rainer Schüle
Graduate in Business Administration, MBA
Partner at BuchholzWördemann/Partners since 2001.
Rainer Schüle studied business administration at the University of Mannheim and Columbia University in New York, focusing on marketing, organisation and international business – accompanied by intensive internships (incl. McKinsey, IBM, Bosch).
Rainer Schüle gained a thorough knowledge of marketing in very competitive markets during more than 10 years spent with Procter&Gamble. He managed brands mainly in the FMCG area in posts of steadily increasing responsibility, and most recently spent 3 years in the position of General Manager at Benckiser.
Rainer Schüle also gained experience in B2B markets at Kao/Goldwell, and demonstrated his business talent in the new economy as the CEO of an e-commerce start-up. He has managed brands and businesses in Germany, Europe, the USA and throughout the world. His practical experience and consulting activity means that he is familiar not only with the corporate world, but also with SME structures.
Through experiencing countless business situations, Rainer Schüle is convinced that along with outstanding personnel, nothing is as crucial to success as a good strategy: without a clear strategic focus, would-be pragmatism is merely fruitless actionism – which stops us from doing the right thing correctly.
Focal points: market strategy and brand management, optimisation of structures and processes, cost-cutting and reduction of complexity, crisis management, opening up new business areas.
Rainer Schüle was born in 1953 and is an enthusiastic offshore sailor.
Contact: rhs@bw-partners.com
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Thomas Schupp
Graduate in Economics, MBA
Partner at BuchholzWördemann/Partners since 2003
Thomas Schupp studied economics at the University of Hohenheim and business administration at the University of California, Los Angeles and the University of Illinois, Chicago, focusing on marketing, organisation and finance. During his studies, he completed internships in Germany, the USA and Japan.
At Procter & Gamble, Thomas Schupp learnt the principles of marketing from scratch. Along with strategic brand management issues, his daily business for six years focused on the operational implementation of new product launches, relaunches, advertising, sales promotion, sales support, pricing, media planning, public relations etc. in the Health & Beauty Care and Beverages divisions. Effective team work, personnel management and development naturally played a prominent role in this context.
Thomas Schupp subsequently worked as a corporate consultant for the Boston Consulting Group and as the managing director of Wunderman projects, dealing with a wide variety of strategic questions in various branches of industry. His activities focused particularly on holistic corporate and marketing strategies, sales management and direct marketing. In this context, Schupp worked not only for major corporations, but also for small and medium-sized companies.
On the basis of 15 years of management and consulting experience, Schupp is now convinced that the consistent implementation of a healthy strategy is just as important for market success as the strategy itself.
Thomas Schupp was born in 1962, enjoys travelling and prefers to spend his free time with his family.
Contact: tgs@bw-partners.com
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Marcus Lüppens
Graduated in „European Business“ (Diplom-Kaufmann)
Associate Partner at BuchholzWördemann/Partners since 2009
Marcus Lüppens studied „European Business“ in Osnabrueck (Germany), London (UK) and San Sebastian (Spain). His main focus was on Marketing and European business and economy.
His first business experience started at Ford Europe in London and with General Motors Europe in Zurich. Here he learned the basics of practical Marketing, Market Research and Product Management. The next milestones in his career include the regional sales responsibility for Opel as well as Brandmanager for Cadillac and Chevrolet Europe. As General Manager for General Motors Europe Marcus Lüppens took over the departments of International Motorshows, Corporate Identity and Trademark Licensing. His responsibility included all worldwide Opel Motorshows, the complete new brand appearance and brand positioning as well as the European Trademark License business for Opel, Vauxhall and Saab.
As Marketing Director for General Motors Austria he could leverage his experience with other cultures. Here you have to learn that Austrians might speak German but they think and act differently. His biggest successes in Austria were multiple internal customer order intake records and several awards for outstanding communication.
Completing 17 years with General Motors Marcus Lüppens moved into the Nissan organisation and became Regional Marketing Director for Germany, Austria and Switzerland. He built the new Marketing organisation, increased the communication efficiency manifold and could improve the brand image over time. 7 complete new product launches and awards for creativity and efficiency summarize his time at Nissan.
After nearly 20 years in the automotive industry Marcus Lüppens became Director at Apollo-Optik (part of the worldwide GrandVision Group) - responsible for Marketing, PR, Facilitymanagement and store design/construction. Apart from the standard retail business his focus was on brand evolution (new positioning, strategy, communication and store design) as well as the opening of more than 100 stores. The new brand face and character resulted in improved profitability as well as a much stronger brand image.
Marcus Lüppens was born in1964 and is happily married to an Italian. He published several marketing articles in leading magazines like the Marketing Journal. His book „Der Markendiamant (the brand diamond)“ was published at Gabler publishing house in 2006. In his spare time he enjoys Golf and diving.
Contact: ml@bw-partners.com
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Stephan F. Brune
Stephan Brune studied business administration at the Universities of Frankfurt am Main and Mannheim, with the focus on marketing, organisation and psychology.
Operating in various industries (FMCG, pharmaceuticals, luxury goods, toys), Stephan’s professional life has led him to take on a diverse range of sales, marketing and general management roles in Europe, Asia and the USA. Due to his experience of having worked in an international FTSE 100 corporation (ReckittBenckiser plc), a French family holding-company (Saga Co. Ltd.) and a listed German enterprise (Zapf Creation AG), Stephan is conversant with different organisations and their multifaceted decision-making processes. As Stephan Brune has been employed on many levels of a company - from a sales representative to a C.E.O - he knows how to effectively develop and enact ideas and strategies within an organisation. Here it is not only of utmost importance to him that an excellent strategy is understood and effectuated by the staff, but also that all participants partake in the success. In 2010, Stephan founded a consulting agency with a former colleague, which specialises in Private Equity, restructuring and growth strategies.
Stephan’s motto: It’s all about people and product - with the right strategy, one can unite both to success.
Stephan was born in 1964 and loves his family as well as tennis and modern (sub)culture.
Kontakt: sfb@bw-partners.com
